The only thing that matters is making better things.
Everything that does not contribute to making better things to show the world is a distraction.
This is the reason why companies exist, why creators exist, why artists exist: they all share the common purpose of making things to share with the world. And the better you get at it, the more you will be rewarded by the world in the long run.
If you think about organizing your company, optimize for this: every meeting, every process, every person has the sole purpose of contributing to making better things for other people. This is the only alignment you need.
As a founder, creator, or artist, carefully review your day and cut out everything that does not directly tie into making things better or finding a better way to share your work with the world.
This is where you create something new—real value—which will eventually be noticed by the world.