We won the lottery.
If you make things—music, products, content—this is the best moment in human history to be alive.
Today at 10:34 a.m. in Berlin I wrapped up the beta to a new coaching product i've been building. a few hours later, a handful of strangers i never met signed up and started using it. No pitch meetings. No gatekeepers. Just make → ship → learn.
That’s the game now. Permissionless. Instant distribution. Infinite iterations.
But we forget. We get trapped in the mind—comparing, catastrophizing, negotiating with imaginary judges. The distortion is internal, not external. Your lens creates your limits.
Here’s the hard truth: optimism is an operating system, not a mood. If you view the world as rigged against you, you’ll find evidence. If you view it as a playground for builders, you’ll also find evidence. Same world. Different lens. Different life.
Skills matter. So does state. Attitude is a trainable skill:
- Default to action over analysis.
- Ship small, daily.
- Seek feedback from reality, not your head.
It’s never been easier to start, and that makes it almost a moral obligation to try. Not because you’re guaranteed to win—but because you’re guaranteed to learn faster than any generation before you.
Open the laptop. Hit publish. Honor the gift of your era.
Start now.